We celebrated the 50th of the legendary 911 with a 21 stops Classic Car Tour all over Italy, during which all Porsche lovers, from the admirers to the car owners, could enter a bespoke photo contest. With more than 44 thousands entries and 129k impressions throughout 4 social media platforms (Facebook, Instagram, Twitter and Pinterest), we were able to launch the Porsche’s online presence in Italy and build from scratch its brand new social ecosystem.
- Role: Creative Director
- Agency: Alquimia WRG
- Social Media Strategist: Erica Masetti
- Art Director: Andrea Sghedoni
- Web Developer: Mauro Constantinescu