Andrea Bianchi

Creative Director

Over the last fifteen years I have worked in communication and visual design creating concepts and digital products for commercial brands as well as independent artists. Since 2012 I have been Partner and Creative Director for Alquimia WRG, a creative agency focused on solutions and experiences for digital media.

 
 

More than fifteen years experience as digital media creative, with a strong focus on strategy. My primary goal is to deliver effective ideas with a strong strategic approach, in order to help brands engage with their customers through digital media. Since I started working I have been designing interactive experiences, websites, mobile apps and delivering results-oriented strategies for many industries and brands.
Some of them include:

Porsche

Social Media Activation

We celebrated the 50th of the legendary 911 with a 21 stops Classic Car Tour all over Italy, during which all Porsche lovers, from the admirers to the car owners, could enter a bespoke photo contest. With more than 44 thousands entries and 129k impressions throughout 4 social media platforms (Facebook, Instagram, Twitter and Pinterest), we were able to launch the Porsche’s online presence in Italy and build from scratch its brand new social ecosystem.

  • Social Media Strategist: Erica Masetti
  • Art Director: Andrea Sghedoni
  • Web Developer: Mauro Constantinescu

Alquimia WRG

Self Promo Mobile App

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A point of reference and an inspiration for the whole creative community. That’s what Alquimia WRG, the agency I found, aimed to be since day one.
HaiQ, our self promo app, injects some serendipity into the brainstorming process and helps everyday thousands of creatives to crack their briefs. You’re welcome guys!

  • Copywriters: Lavinia Aurelio, Giovanna Favoroso
  • Art Director: Andrea Sghedoni
  • Mobile Developer: Giovanni Galbiati

Fabrica

Web Presence and Identity

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Fabrica, the communications research centre of Benetton Group, is unmistakably one of the temple of today’s creativity.
Alquimia was honoured of telling the World the wonders that happen inside and around its universe, designing their brand new online presence.

  • Creative Technologist: Federico Demartini
  • Art Director: Andrea Sghedoni
  • Web Developer: Mauro Constantinescu
  • Account: Luisa Cobbe

Norway

Social Media Campaigns

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Norway is much more than wonderful landscapes and northern lights. In 2015 we proved it to the World, with the campaign #notjustnorthernlights. Four imaginary characters lead you to unexpected itineraries set in this amazing Country.
Then, with #norwords in 2016 and 2017, we revealed the meaning of some mysterious Norwegian words behind the amazing adventures you can experience in Norway, thanks to Facebook Canvas, a special format designed to deliver an immersive experience for mobile devices.

  • Digital Creative: Lavinia Aurelio
  • Art Director: Andrea Sghedoni
  • Copywriter: Riccardo Ciunci
  • Creative Technologist: Federico Demartini
  • Web Developer: Mauro Constantinescu

Isaia

Digital ecosystem

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Provocative and ironic, Isaia is the Italian high-end menswear firm that gained a worldwide fame thanks both to its eccentric products and its outrageous communication.

From the website revamp to the e-commerce development, from a bespoke online editorial project, to the concept, design and development of a revolutionary measurement app for the in-store tailors, as Creative Director at Alquimia WRG, I had the chance to help the firm not only to define its online presence, but also to develop new in-house business processes.

  • Co-Creative Director: Paola Manfrin
  • Creative Technologist: Federico Demartini
  • Art Directors: Andrea Sghedoni, Maria Costas Rada
  • Junior Art Director: Marianna Caserta
  • Web & Mobile Developer: Giovanni Galbiati

Ducati

Web Presence and Identity

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I’m not a biker but after this one year project, I became a Ducati fan.
I was in charge of revamping the global online presence of this amazing Company, defining a new user experience, a new visual identity and a new range of country-tailored features.

  • Role: Creative Director, Visual Designer
  • Agency: Oot Milano

Alcantara

Web Presence

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Result of a proprietary technology, Alcantara® is an avant-garde material with unique aesthetic, technical and sensory qualities.
In Alquimia WRG I had the chance to work on the whole Alcantara's digital ecosystem: from the corporate website, to several web experiences focused on the social and environmental sustainability of this 100% carbon neutral material.

  • Co-Creative Director: Paola Manfrin
  • Art Directors: Luca Ciotti, Maria Costas Rada
  • UX Designer: Fabio Bronzoni
  • Project Manager: Luisa Cobbe
  • Creative Technologist: Federico Demartini

Domus

Web Presence and Identity

Domus is one of the most respected architecture and design magazine worldwide, and I was honoured to redesign their online presence.
For this project I had the chance to deepen my knowledge on visual design and information architecture and work close to the editorial staff.

  • Role: Creative Director, Visual Designer
  • Agency: Oot Milano

Allianz

Interactive Campaign

Let’s face it. Shit happens but nobody likes to think about it.
’Serenity Therapy’ is an edutainment online game that allows you to experience the bright side of an Allianz Insurance policy in real time.

  • Art Director: Davide Di Gennaro
  • Project Manager: Massimo Bellato
 

LET'S KEEP IN TOUCH

Please feel free to contact me with any enquiries at: