Andrea Bianchi

Sydney

In the last fifteen years, I've been at the forefront of crafting digital experiences for global brands, artists, and nonprofits. My role in founding and leading Alquimia WRG (later merged with White Red & Green), was pivotal in shaping unique narratives in the digital space. Since my 2017 move to Sydney, my work at AKQA has been about blending creativity with forward-thinking design to create standout experiences for both national and international clients.

 
 

With over fifteen years in creative direction and experience design, my focus is on crafting digital products through a human-centred design lens.
Recently, my efforts have been on leading large digital transformation projects and enabling result driven brand experiences.

AKQA

2017 – 2024 Portfolio

Visit

For a peek at my latest creative and design work, please visit design.andreabianchi.net
(Contact for password).

Or scroll down for a look back at my past work.

Porsche

Web Experience & Social Activation

We celebrated the 50th of the legendary 911 with a 21 stops Classic Car Tour all over Italy, during which all Porsche lovers, from the admirers to the car owners, could enter a bespoke photo contest. With over 100k visits to the website and 4,9 Million Ad impressions throughout 4 social media platforms (Facebook, Instagram, Twitter and Pinterest), we were able to launch the Porsche’s online presence in Italy and build from scratch its brand new social ecosystem.

  • Role: Creative Director
  • Agency: Alquimia WRG
  • Social Media Strategist: Erica Masetti
  • Art Director: Andrea Sghedoni
  • Web Developer: Mauro Constantinescu

Alquimia WRG

Mobile App

A point of reference and an inspiration for the whole creative community. That’s what Alquimia WRG, the agency I founded, aimed to be since day one.
HaiQ, our self promo app, injects some serendipity into the brainstorming process and helps everyday thousands of creatives to crack their briefs. You’re welcome guys!

  • Role: Creative Director
  • Agency: Alquimia WRG
  • Copywriters: Lavinia Aurelio, Giovanna Favoroso
  • Art Director: Andrea Sghedoni
  • Mobile Developer: Giovanni Galbiati

Fabrica

Website Design & Social Activation

Fabrica, the communications research centre of Benetton Group, is unmistakably one of the temple of today’s creativity.
Alquimia was honoured of telling the World the wonders that happen inside and around its universe, designing their brand new online presence.

  • Role: Creative Director
  • Agency: Alquimia WRG
  • Creative Technologist: Federico Demartini
  • Art Director: Andrea Sghedoni
  • Web Developer: Mauro Constantinescu
  • Account: Luisa Cobbe

Visit Norway

Interactive Experience & Social Media Campaign

Norway is much more than wonderful landscapes and northern lights. In 2015 we proved it to the World, with the campaign #notjustnorthernlights. Four imaginary characters lead you to unexpected itineraries set in this amazing Country.
Then, with #norwords in 2016 and 2017, we revealed the meaning of some mysterious Norwegian words behind the amazing adventures you can experience in Norway, thanks to Facebook Canvas, a special format designed to deliver an immersive experience for mobile devices.

  • Role: Creative Director
  • Agency: Alquimia WRG
  • Digital Creative: Lavinia Aurelio
  • Art Director: Andrea Sghedoni
  • Copywriter: Riccardo Ciunci
  • Creative Technologist: Federico Demartini
  • Web Developer: Mauro Constantinescu

Isaia

Digital Strategy, Art Direction, Website Design

Provocative and ironic, Isaia is the Italian high-end menswear firm that gained a worldwide fame thanks both to its eccentric products and its outrageous communication.

From the website revamp to the e-commerce development, from a bespoke online editorial project, to the concept, design and development of a revolutionary measurement app for the in-store tailors, as Creative Director at Alquimia WRG, I had the chance to help the firm not only to define its online presence, but also to develop new in-house business processes.

  • Role: Creative Director
  • Agency: Alquimia WRG
  • Co-Creative Director: Paola Manfrin
  • Creative Technologist: Federico Demartini
  • Art Directors: Andrea Sghedoni, Maria Costas Rada
  • Junior Art Director: Marianna Caserta
  • Web & Mobile Developer: Giovanni Galbiati

Ducati

Global Website Design

Though not originally a biker, my work with Ducati quickly turned me into a huge enthusiast.
In a year-long role, I led the revamp of their global online presence, redefining the user experience, visual identity, and introducing country-specific features.

  • Role: Creative Director, Visual Designer
  • Agency: Oot Milano

Alcantara

Global Website Design & Art Direction

Result of a proprietary technology, Alcantara® is an avant-garde material with unique aesthetic, technical and sensory qualities.
In Alquimia WRG I had the chance to work on the whole Alcantara's digital ecosystem: from the corporate website, to several web experiences focused on the social and environmental sustainability of this 100% carbon neutral material.

  • Role: Creative Director
  • Agency: Alquimia WRG
  • Co-Creative Director: Paola Manfrin
  • Art Directors: Luca Ciotti, Maria Costas Rada
  • UX Designer: Fabio Bronzoni
  • Project Manager: Luisa Cobbe
  • Creative Technologist: Federico Demartini

Domus

Website Design

Domus is one of the most respected architecture and design magazine worldwide, and I was honoured to redesign their online presence.
For this project I had the chance to deepen my knowledge on visual design and information architecture and work close to the editorial staff.

  • Role: Creative Director, Visual Designer
  • Agency: Oot Milano
 

Drop me a line

Ready for a chat, partnership, or to tackle any queries you might have. Don't hesitate to send a message my way at: